Google Ads Management

Let’s face it, Google has become so pervasive in our society that not only is Google a company, a brand, and a $1000+ stock, they are also a verb. The phase to “google it” has replaced the phrase to “search it”. If you are planning to find something on the web, you are using Google. If you want customers to find you, they are going to use Google.

Comprehensive Digital Marketing

When we recommend to a client that they use Google Ads, it is part of a comprehensive Digital Marketing Strategy. In most digital marketing strategies, there are long-term tactics and there are short term tactics. Because of it’s speed to implement, Google Ads begins as a short term tactic, a traffic generator to get leads quickly. Because of it’s effectiveness, Google Ads also becomes a long-term tactic.

The Value of Hiring Wakaw Web Works for Google Ads

Galen Sonntag of Wakaw Web Works is a Google Certified Ads Professional (click to see certificate). This requires the completion of a rigorous certification process testing competence in managing the Google Ads program including passing several exams.

A qualified professional has experience and proficiency in creating Google Ads campaigns for businesses, so we can save you time and resources by managing your campaign for you. Search engine marketing campaigns effectively target customers during their search. But managing an online marketing campaign can require close attention and diligence.

Google Ads and Marketing Reach

Google helps you reach consumers in a relevant, accountable way. Reach the audiences that matter most to your business. Google’s network reaches over 85% of the North American population. You can target potential customers by neighborhood, city, province, or country. Google Ads is available in 38 different languages and 250 countries.

Google Ads Relevance

Connect with consumers when it’s relevant. Google Ads show ads to potential customers when they’re actively searching for what businesses like yours have to offer. Your ads are being shown when decisions are being made. A recent survey shows 89% of consumers making in-store purchases have conducted online research prior to purchase.

Return on Investment (ROI)

Measure and improve your return on investment. Google Ads includes a range of helpful online tracking tools which explain what’s working, what’s not, and what adjustments can be made to maximize the investment of your marketing budget. You only pay when consumers click on your ad to go to your site. Campaigns can be adjusted, paused, or stopped at any time.

How Do Google Ads Work

Your ads may appear in a number of different ways on a number of different devices. When users perform a search query on Google, at the top of the listings and on the right hand side are usually found “sponsored listings”. These are ads which are matched to the keywords of the search term.

When users click on the ads, they are taken to a page on the advertiser’s website. A fee is charged to the advertiser by Google. The Pay-Per-Click model of advertising means that the advertiser is only charged when a user clicks on the ad. Every dollar spent on advertising is spent driving traffic to your website. Google Ads is truly a pay for performance system.